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Global digital TV standard "three pillars"
‐Updated2014-7-23/ ‐Print/ ‐Close

National Engineering Research Center of Digital TV means that China has officially proclaimed built up a digital TV standard in the development, formulation and promotion platform. The author believes that the global TV industry is accelerating into the digital TV era, the establishment of the National Engineering Research Center will promote the rapid development of China's digital TV standard and universal application. In the heart of a huge market support, the Chinese digital TV standard will become one of the main criteria for universal, in the United States and Europe "three pillars" of the pattern formation is accelerating.
     Currently the global TV industry is accelerating the upgrade from CRT to flat-age era. Meanwhile, a digital TV to replace analog TV "standard update" is also being staged. In this trend, the world launched a digital TV upgrade Tide: The US has officially shut down analog TV signals, most of Europe has also been off the air analog TV, Japan plans to shut down analog TV in 2011, while China also plans to 2015 stop analog TV broadcast. In essence, the popularity of digital TV is not just changing the TV program also includes production, transmission equipment, transmission equipment, the overall upgrading of the receiving device. In this sense, digital television will bring a comprehensive upgrade of the whole industry chain.

     Upgrading the global digital television industry has changed the way the existing industrial competition: competitive industry is no longer a linear point competition, but competition in the chain of the chain system, which requires the whole industry chain system must have the ability to build, if only stay on a particular aspect of the integration is difficult to form the competitiveness of other countries is likely to become a vassal of the digital TV industry. The key reason for this is precisely the establishment of China's relevant government departments led the National Engineering Research Center of Digital TV lies.

     From the global industrial development process, the surface is a competitive product competition between countries to industrial sector, but in the end are competing standards, patent-based innovation system. Over the years, developed with first-mover advantage in technology, take staking, layers of patent protection tactics, setting up all kinds of technical barriers to backward countries is also true in the field of digital television. In the US market, for example, China's exports to the US TV products must perform the US digital TV standard, so domestic enterprises have to pay ranging from $ 30 to $ 50 royalties.

     Now, there were a global digital television in Europe, America, Japan, and China's four major criteria. In order to compete for dominance in the global development of digital television, the national standards in the global market in a fierce "enclosure movement" strongly promote their own digital TV standard, enhance global voice industry. Currently, relying on their respective markets, Europe and the US digital TV standard has been relatively mature, and worldwide access to a range of promotion. Although China's digital TV broadcasting standard DTMB been enacted in 2006, but because of lagging behind in terms of the standard core technology, so our standards to promote the use of digital television is still in its infancy.

     For a long time, China's color TV enterprises in the international market, often encounter the phenomenon of blocking patents, from the point of view of international practice, other foreign companies generally take patented way to circumvent this problem replacement. However lack of patents, standards of the Chinese color TV enterprises and foreign enterprises can not be replaced, can avoid this risk by paying royalties. In fact, Chinese companies fighting each other is an important cause of this situation, the relative dispersion of various industrial sectors so that the whole industry is difficult to form a complete industrial forces dispersed the overall competitiveness of the entire industry.